Pacifica hypes their Devocean lipstick is a “hydrating natural lipstick that lasts with intensity”. This lives up to the hype on hydrating; it definitely won’t dry your lips out. As for lasting with intensity…well, not so much. It wears off quickly, but it’s not that noticeable with XOX, since it’s a neutral shade.
It looks like it has an orangish tint in the swatch, but it’s a neutral pink. The website makes it look more like bubblegum pink, but XOX has more of a brownish undertone than anything. It’s a nice enough neutral shade, but it smells and tastes very strongly of coconut. If you don’t mind coconut, then this is a good lipstick for you!